Virtue Labs Review

Virtue Labs was founded in 2013 by Melisse Shaban and today it’s one of the leading hair care companies in the world. The breakthrough discovery was pulling out keratin (the main protein that makes your hair stunning) and injecting it into Virtue Labs hair products.

It’s hard to believe that a method used to treat injured soldiers on battlefields could turn into a scientific breakthrough in the hair care industry.

Alpha Keratin 60ku is ethically sourced from human hair and it can bind directly to the damaged areas of anyone’s hair and repair them.

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Virtue Labs Review

The hair products are divided into a couple of convenient categories on the Virtue Labs website.

  1. Hair Care – this category contains wondrous shampoos and hair conditioners that rebuild and restore your hair.
  2. Refresh – in the Refresh category, you will find products that give back your hair the energy and strength it needs.
  3. Treatments – if your hair is already damaged the treatment products will transform, heal, and repair it.
  4. Stylers – products made for you to have a perfect look, anytime, anywhere.

Also, there’s the New section, where you can check all the latest products infused with patented Alpha Keratin 60ku.


  • High-quality products
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes.
  • Gluten-free and vegan
  • Cruelty-free
  • Revolutionary Alpha Keratin 60ku
  • Science-backed products
  • Proven results
  • Free Shipping


  • Not so many products come in travel size

Virtue Labs Curated Collections for 2022

Even though I mentioned convenient categories, Virtue Labs decided to go even further making your shopping as easy as possible.

Instead of endless scrolling through the hair products, Virtue Labs made it easier by curating benefit-packed collections for your hair.

Jennifer Garner’s Set-Ready Hair Trio

What does it do

Shines, lightly hydrates, and de-frizzes your hair. This 3-set product will make your hair look high-shine, healthy, and hydrated – just like Jennifer Garner’s. The only thing is, the hair isn’t only gorgeous on the screen but in real life too.

What’s included in the set

Jennifer Garner’s Set-Ready Hair Trio contains Healing Oil (1.7 oz), 6-in-1 Styler (4 oz), and Frizz Block Smoothing Spray (5 oz).

All three products include Alpha Keratin 60ku, a scientific breakthrough made by Virtue Labs.

How To Use

Frizz Block: Dry your hair with a towel. Divide it into sections. Shake Frizz Block well and spray it evenly throughout each section. Use a hair dryer to dry your hair since heat is required to activate product benefits.

6-in-1 Styler: Apply a small portion of the styler between hands, and apply to clean, damp or dry hair from mid-shaft to ends.

Healing Oil: Shake well before each use to activate the formula. Shake a few drops into your hands and work throughout damp and/or dry hair. Style as desired.

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

6-in-1 Style Trio

What does it do

Three different benefit-packed stylers help strengthen, transform, and protect your hair along with Alpha Keratin 60ku. Each styler serves a unique purpose in making your hair look gorgeous.

What’s included

6-in-1 Style Trio includes three stylers – 6-in-1 Styler (2 oz), 6-in-1 Styling Paste (1.7 oz), 6-in-1 Styleguard Hairspray (2.4 oz) and a FREE Virtue travel bag.

Each product contains patented Alpha Keratin 60ku.

How to use

6-in-1 Styler: Apply a small portion of the styler between hands, and apply to clean, damp or dry hair from mid-shaft to ends.

6-in-1 Styling Paste: Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

6-in-1 Styleguard Hairspray: Press firmly for first use to break the actuator seal. Shake well. Hold 10–12 inches from dry, styled hair, and spray evenly. Reapply as desired.

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

Jennifer Garner’s Favorites

What does it do

The name says it all – this collection features Jennifer’s favorite Virtue Labs products. The products in this collection are formulated to add volume and thickness while detoxifying your hair. They also repair and balance your hair and scalp.

All four products contain Virtue Labs Alpha Keratin 60ku.

What’s included

This collection includes a full-size Full Shampoo, Full Conditioner, 6-in-1 Styler, and Healing Oil.

Here are the key ingredients of JG’s favorites and their benefits.

  • Pink Pomelo gives your hair vitality since it’s rich in vitamins A, C, B1, and zin.
  • Hydrolyzed Quinoa enhances color, retains moisture, and shines your hair. It’s a complete plant-based protein, perfect for your hair.
  • Biotin is known as a hard-working form of vitamin B. It boosts, strengths, and shines your hair.
  • Artichoke Leaf helps seal and strengthen hair’s cuticle since it’s loaded with lipids and protein.
  • Tocopherol helps to neutralize free radicals created from UV light exposure or pollution. Tocopherol is a natural form of vitamin E, therefore it’s a strong antioxidant.
  • Tahitian Gardenia Flower Extract is used to strengthen weak and damaged hair. This botanical extract comes from Western Polynesia and it’s sacred and age-old.
  • Kalahari Melon Seed Oil was found in the Kalahari Desert in Southern Africa. The Kalahari Melon has incredible hydrating properties and it’s a strong antioxidant. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry and damaged hair, protecting it against moisture loss.
  • Cypress is derived from the wood of the Cypress tree. It contains anti-oxidant-rich essential oil known for its light, soothing hydration.
  • Strengthening Polymers provide light hold and block out humidity.

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

Healthy Hair Growth Duo

What does it do

Healthy Hair Growth Duo makes your hair thicker, stronger, shinier, and a healthier scalp.

What’s included

Healthy Hair Growth Duo includes 100% drug-free Flourish Density Booster (1.7 oz) for thicker, stronger, and shinier hair and a healthier scalp. Also, it includes a Virtue Healing Oil (4 oz) that nourishes, protects, and repairs your hair. Together they increase hair’s health, resiliency, and shine immediately and indefinitely.

How to use

Overnight routine. Spray Density Booster directly on scalp in hair-loss or thinning areas and massage into scalp.

Speaking of Healing Oil, shake it and  apply a few drops (as needed) to palms, then apply to hair from mid-shaft to ends.

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

Virtue Essentials Collection

What does it do

Virtue Essentials are best-selling, award-winning products. They are formulated to strengthen and repair all levels of damage. This collection is a perfect way to introduce yourself to revolutionary Alpha Keratin 60ku.

The products can be used on all hair types and textures, and you can mix and match them to ensure every day is your best hair day.

What’s included

Virtue Essentials Collection includes Recovery Shampoo 8 oz, Recovery Conditioner (6.7 oz), Restorative Treatment Mask (1.7 oz), Healing Oil (1.7 oz)

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

Scalp Treatment Kit

What does it do

Scalp Treatment Kit includes products that, combined together give you a healthy scalp for growing strong, vibrant, youthful hair.

What’s included

Scalp Treatment Kit includes Topical Scalp Supplement (2 oz) for nourished and rebalanced hair; Exfoliating Scalp Treatment (5 oz) for stimulating circulation and lifting dry, aged cells from follicle. Also, there’s Scalp Massage Tool.

How to use

Topical Scalp Supplement: Use at night on dry hair. Apply 5–7 drops of serum directly onto scalp, massage, and work through to ends. The serum absorbs quite fast (within 2 minutes) therefore you don’t have to worry about stains on your pillow or sheets.

Exfoliating Scalp Treatment: After shampooing and rinsing hair, apply Exfoliating Scalp Treatment to scalp and hair. Massage with your Scalp Massager thoroughly for 2-3 minutes. Smooth through to the ends and rinse thoroughly; a double rinse is recommended. This is how you will keep your scalp healthy. Also, there’s no need for washing and conditioning after use. Practice this routine once or twice a week instead of using your conditioner or mask.

This collection is free of sulfates, parabens, phthalates, synthetic colors, and dyes. It’s gluten-free as well as cruelty-free and vegan.

Who Are Virtue Labs Hair Products For

The good news is – for everyone! If you are struggling with damaged, dry, or dyed hair or suffering from hair loss, Virtue Labs hair products are for you. The products are benefit-packed and they contain the incredible Alpha Keratin 60ku, that can help any sort of hair.

Here are some science backed-up facts about Virtue Labs hair products.

After only 5 applications, a single hair is repaired and the 138% increase in color vibrancy was recorded.

Under real-world conditions, the 67% reduction in frizz on tested hair, after 4 applications.

A single hair was tested before and after 5 applications of Virtue Labs hair products – 95% split end reparation was recorded.

After only 1 application each hair increased 22% in thikness.

Virtue Labs Hair Products – Customer Reviews

Based on my research and according to various websites and online shops, customer LOVE Virtue Labs Hair products!

For example, Virtue Labs Recovery Shampoo scores 4.3 stars on Sephora. Customers love how their hair is stronger, silky, and smooth after only a couple of uses.

The same products scores 4.4 stars on Amazon based on 1000+ reviews.

Next, Virtue Labs Full Shampoo scores 4.4 stars on Influenster. Customers love the smell of the shampoo as well as how it works for their split ends. Their hair feels clean, soft and refreshed after using this one.

Shipping and Return Policies

Virtue Labs ships all the products across the US for free. Speaking of returns, if you’re unhappy or want an exchange you can return your products within 30 days of purchase even if they’re gently used.

If you want to start a return, you can contact the customer care team in two ways – you can email them at [email protected] or phone them at 844-782-4247.

Are Virtue Labs Products Worth It

According to various reviews online, the quality of the products and a revolutionary Alpha Keratin 60ku, Virtue Labs products are definitely worth it!

The products are science-backed and the results are confirmed in real-world conditions. Customers also love Virtue Labs products according to numerous reviews on different online shops, websites, and brand review articles.

Also, customers feel risk-free while shopping since Virtue Labs allows you to return the product if it’s gently used within 30 days.

Check out revolutionary Virtue Labs hair products today.


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