Indochino vs Suitsupply: Which Brand Tailors Better Suits?

At some point, all of us have to get a suit. Whether it’s a wedding ceremony, a super-important job interview, or simply a dress code, your suit tells a lot about you.

Ideally, you will get a tailored suit, but custom-made suits cost around $1000 (at least).

However, there are two companies, Indochino and Suitsupply, that decided to make affordable, tailored suits, thanks to their adaptable and practical approach.

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Table Comparison – Indochino Vs Suitsupply

Let’s have a look at what Indochino and Suitsupply have in common as well as what sets them apart.

Indochino vs Suitsupply
Suits Comparison
Made-for-measure productsYesYes
Off-the-rack suitsYesYes
The entire tailoring and customization process can be finished onlineYesYes
Where are the fabrics wovenChinaItaly
Suits mentioned in the article21
SpecsColor: Blue
Pattern: Solid
Fabric: 100% wool
Fabric weight (GSM): 270
Super count: Super 110
Color: Navy Blue
Woven by: Reda, Italy
Fabric: 100% Wool
Fabric weight (GSM): 330
Super count: Super 120s
Shipping internationallyYes, DHL fees applyFree for the US and Europe
ReturnsNoYes, for free within 30 days
Corporate culturePeople-driven organization
You can sit down with the leadership team to pitch an idea and by the end of the week, it will be executed on.
Encouraging future leaders to continuously learn and help others learn
No forced labor
No discrimination
No child labor
Freedom to unionize, right to collective bargaining
A salary that covers basic family needs
No excessive overtime
Healthy and safe working environment
Legal employment contract
SustainabilityN/AMoving toward carbon-neutral production
Sourcing as sustainable as possible resources

Indochino Review

Indochino was founded in 2007 by Kyle Vucko and Heikal Gani. The main idea behind Indochino is that you don’t need to spend a fortune on a custom wardrobe. They brought the made-to-measure experience direct to customers at affordable prices. This way Indochino created a premium alternative to off-the-rack clothing.

Thanks to this approach, Indochino is a leading made-to-measure clothing company in the world.

How does it work?

Customers customize everything online, on Indochino. They can create suits, blazers, overcoats, and chinos by choosing from hundreds of fabrics and countless personalization options.

All the measuring instructions are listed on their website, therefore you don’t need to be a tailor to get the right measure.

However, if you’re not quite certain about it, Indochino has over 50 showrooms across the US, therefore you can customize your clothing in person.

As an example of what Indochino has to offer, I’d pick Indochino Hereford Cavalry Twill Blue Suit.

Made from midweight fabric (the more weighted the fabric is the more suited is for cooler climates) and 100% wool, this suit will make you feel outstanding.

Also, the suit is updated with relaxed fabric meaning that you won’t feel stuffy in it.

Speaking of shipping and returns, Indochino offers free shipping for orders over $150, and for orders below the mentioned amount, there’s a flat $20 shipping fee.

Understandably, the company doesn’t accept returns, since the garments are custom-made to fit each individual customer.


  • Made-to-order suits at affordable prices
  • Everything is done online from picking the fabrics to customizing and purchasing your new suit
  • Simple Measurement guidance
  • Numerous colors, designs, and other customizing options
  • Free shipping on orders over $150


  • Some customers complain about the quality of the fabrics
  • Slow shipping process
  • Poor customer service according to comments online
  • The products are not eligible for refund

Suitsupply Review

Suitsupply was founded in 2000 by Fokke De Jong. The company became “famous” for highly provocative ad campaigns that were labeled as sexist, sleazy, and shameless. The ads certainly did stand out, and whatever the idea was, people started talking about Suitsupply.

However, it appears that those campaigns were just a marketing tool for brand awareness.

Suitsupply is far away from shameless and sexist. The company invests a lot in fair working conditions and sustainability. Suitsupply is one of the Fair Wear leaders – a non-profit organization that ensures the garment industry supports workers in realizing their rights to safe, dignified, properly paid employment.

Just like Indochino, every single step of customizing your new piece of clothing is done online. Here’s a fun fact – Suitsupply didn’t open a single brick-and-mortar store in the first 7 years.

On the Suitsupply website, you can get anything from suits, blazers, trousers, vests, knitwear, overcoats, and accessories.

Unlike Indochino, Suitsupply didn’t start as a made-to-measure business but as an off-the-rack clothing company. The suits are based on the foundation of classic suits with some modern upgrades. Also, what I like about Suitsupply is its broad range of textured and interestingly colored fabrics.

The targeted audience seems to be younger men who want a really slim-fitting suit with a modern silhouette. As an example of what Suitsupply offers, I picked Suitsupply Navy Napoli Suit. A versatile piece of clothing with a navy blue color that suits various occasions.

Just like Indochino Hereford Cavalry Twill Blue Suit, Navu Napoli Suit is 100% wool woven by Reda, Italy. Reda is a company with over a century of experience weaving some of Italy’s most celebrated fabrics.

Suitsupply offers the ability to tailor your Navy Napoli Suit and customize its design.

Speaking of shipping and returns, Suitsupply ships the products for free across Europe and the US within 5 days. If you reside in Netherlands, Germany, or Belgium, you’ll receive your clothing pieces, for free, within 24 hours.

If you’re unhappy with your clothing, all unworn and unaltered clothing products, including Custom Made ones, are eligible for return within 30 days of delivery.


  • Affordable made-to-measure suits
  • High-quality fabrics sewed in Italy
  • Free shipping
  • Free returns
  • Socially responsible company
  • Moving toward carbon-neutral production standards


  • Upsell on alternations

Head to Head – Indochino VS Suitsupply

After introducing each brand and their amazing suits it’s time to compare the brands, head to head.


Both Indochino and Suitsupply make high-quality suits, there’s no doubt about that. Both brands use wool, cotton, polyester, and cashmere among others.

The only thing that sets them apart is WHO weaves the fabrics.

Indochino has offices in China, while Suitsupply decided to cooperate with the famous Reda from Italy. As I mentioned before, Reda is in the fabric weaving business for over a century.


Indochino states that they are a people-driven organization and that the work environment is creative yet structured. However, I wasn’t able to find anything on the website that tells us more about Indochino’s environmental or ethical impact.

On the other hand, Suitsupply proves to be a socially responsible company.

They only cooperate with manufacturers and distributors that fulfill the International Labour Organization’s ethical standards. Those standards mean no forced labor, child labor, or undue overtime.

As I mentioned already, Suitsupply is also a member of the European Fair Wear Foundation.

Speaking of the environmental impact, they limit their carbon footprint by adhering to carbon-neutral production standards.


Even though both companies sell suits at affordable prices there’s a slight difference. Indochino suits are a bit cheaper than Suitsupply, and there is a reasonable explanation.

Suitsupply cooperates with selected manufacturers only. They source the materials all over the world to keep the products as sustainable as possible.

As I said, Indochino doesn’t publish much information about any environmental or ethical efforts so the simplest explanation would be that Suitsupply can justify slightly higher prices due to their ethical and environmental practices.

Shipping and Returns

Both brands offer free shipping, but Suitsupply offers free shipping across Europe and the US while Indochino offers free shipping only across the US.

Speaking of returns, Indochino does NOT offer any refund options on their products. The reason is quite simple – custom-made suits are tailored according to an individual, therefore, you can’t return them but you can alter your suit for up to $100 in one of their showrooms.

Suitsupply, on the other hand, has a different policy. If you’re unhappy with your clothing, all unworn and unaltered clothing products, including Custom Made ones, are eligible for return within 30 days of delivery.

Their three-step return process is quite simple. You sign into your Suitsupply account, choose the nearest Suitsupply location, and you put a return label on your package. Of course, the return label fee is covered by Suitsupply.

The Verdict – Indochino or Suitsupply Suits?

In this article I reviewed two incredible brands which let you customize your dream suit at affordable prices.

Indochino is one of the leading exclusive made-to-measure companies in the world. The prices of Indochino clothing items are slightly lower and they have a straightforward process of customizing your clothes online and customers love that.

The company offers free shipping across the US, but they don’t accept any returns. On the other hand, Suitsupply offers suits made from fabric woven in Italy by the masters of the fabric-weave game.

The quality is outstanding and the company decided to go the extra mile by cooperating with distributors and manufacturers who adhere to the International Labour Organization’s ethical standards.

Also, Suitsupply is a member of the Fair Wear Foundation – a non-profit organization that ensures the garment industry supports workers in realizing their rights to safe, dignified, properly paid employment.

Last but not least, the company tries to limit its carbon footprint by adhering to carbon-neutral production standards. Moreover, they ship across the US and Europe for free, and they accept returns within 30 days.

The bottom line is that Suitsupply uses top-of-the-line materials and ensures all its garments are ethically produced and carbon-neutral.

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About the author: Borut's expertise extends to his passion for product exploration. With a discerning eye for quality and a keen sense of what consumers value, he shares his insights on various products, unveiling their unique features and benefits. Read more by Borut Udovic