Ilia Beauty Review: Before You Buy (Pros + Cons)

The beauty industry is one of the largest in the world, and new brands are popping up seemingly overnight. With that over-saturation, it can be hard to find high-quality brands that can cover all of your beauty and makeup needs.

Having said that, let’s take a look at Ilia Beauty, a brand that uses clean formulas for all their products.

In this Ilia Beauty review, we will learn more about the company, the makeup they offer, including some of their best-sellers, which will hopefully give you an idea of whether they may be something you would want to use.

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Ilia Beauty Overview

Limitless Lash Mascara – ILIA

Ilia Beauty was founded in 2011 by Sasha Plavsic, a Vancouver-based beauty and fashion professional with lots of experience in the industry.

The inspiration for her brand came from noticing that her favorite lip balm used all sorts of harmful ingredients.

Sasha started Ilia Beauty to provide the market with high-quality yet environmentally friendly products free of harmful ingredients.

Over the years, the company has gained positive notoriety as a clean makeup brand, becoming a go-to option for some well-known figures.

They offer a wide range of cosmetics and makeup products, from lipsticks, shadows, foundations, eye tints, and everything in between. Their products are available to purchase online and in popular beauty shops like Sephora.

If you don’t like their products, they have a very favorable return policy that allows store credit or refunds for any gently-used items purchased within 60 days of the return request.

The products ship to nearly every country in the world within 1-2 weeks from their main warehouse in New Jersey.

Ilia Ratings Breakdown


ILIA Beauty focuses on many fronts to provide high-quality products and satisfied customers. They strive to use the healthiest ingredients possible while limiting the not-so-healthy but necessary substances for beauty products. But overall, you will find more healthy products in their line than anything else.


Some of ILIA’s products may be a tad more expensive than you’d expect. However, you can decide whether it’s worth buying from a beauty brand that focuses on creating healthy products and using as few harmful ingredients as scientifically possible. According to most users, it’s difficult to regret buying from ILIA Beauty.


On ILIA’s help page, every customer can find a lot of information regarding the brand, their products, payment solutions, information on orders, shipping, returns, and more. The brand provides a massive staff of specialists who will help you out given that you can reach. They aren’t always available but are very helpful. Overall, the brand does a great job of helping their customers have a straightforward and stress-free shopping experience.


To get a good understanding of whether ILIA Beauty is a good brand, you should know that ILIA focuses on helping the environment, has partnerships with non-profit collectives, is a member of 1% For the Planet, and uses safe and potent formulas to revive and protect your skin.

What Do Customers Think About Ilia Beauty?

ILIA has many satisfied customers around the world, including US congresswoman Alexandria Ocasio-Cortez, who is a fan of their super serum and powder.

In general, their customers seem to be very happy with their products and the large selection of shades and colors that can accommodate any skin tone.

They also rave about the freshness they feel on their skin after using ILIA products and are happy to pay a little extra for the amazing experience.

Is Ilia Beauty Clean?

Super Serum Skin Tint

Despite being branded as a “clean” makeup provider, Ilia Beauty does use some ingredients that aren’t necessarily considered clean, which has made some people question whether they should be advertised as such.

For example, the FD&C or D&C colorants used in some of their most popular products: Multi-Stick and Color Block Lipsticks contain ingredients such as petroleum and coal tar, which can lead to various health issues, including cancer.

Additionally, the phenoxyethanol used in their Clean Line Liquid Liner contains high levels of unreacted phenol, which can have a negative effect on people with highly sensitive skin.

With that said, it is impossible to get a hot-red lipstick without using any FD&C colorants, so pretty much all other brands use it.

The other ingredients are, however, of higher quality than usual. So if you’re looking for a red lipstick that you will only wear once in a while, you should be perfectly fine with Ilia Beauty’s product.

ILIA also has plenty of other lipsticks to offer that are all-natural. In the end, while some of their products do have questionable ingredients, most of the line is “clean” and safe to use, especially compared to most other brands out there.

Best Ilia Beauty Products

True Skin Serum Foundation

It is no wonder that their skin foundation is Ilia Beauty’s top-selling product. It is recognized across the world as one of the best light to medium coverage foundations.

It uses nourishing ingredients including Aloe Leaf, Marula Oil, and Rosehip that are safe to put over any irritated or imperfect spot on your skin.

The formula effortlessly molds with the skin resulting in a clean and natural look. The foundation has garnered two prestigious awards from InStyle magazine and Business Insider.

Ilia Beauty Multi-Stick

Ilia’s Multi-Stick is an on-the-go formula that instantly blends into lips and cheeks thanks to its soft texture, adding a vibrant and elegant color.

It is very easy to apply and wear and can fit a wide range of skin tones. You can easily apply it with your fingertips or some of their densely packed brushes.

Liquid Powder Chromatic Eye Tints

Ilia Liquid Powder Chromatic Eye Tint quickly transforms from a creamy, easy-to-apply texture into a weightless, metallic powder that sits perfectly on the eyelids. The powder is very easy to apply and remove, saving you time without sacrificing any points from your look.

The formula is 99% natural and water-based and includes Horse Chestnut Flower for skin-smoothing, as well as Magnolia Bark Extract that is filled with antioxidants.

Color Block High Impact Lipstick

The Color Block Lipstick is clean and handcrafted, with high-impact color that will last throughout the day.

Its three main ingredients are Apricot Seed Oil, Castor Seed Oil, and Mango Seed Butter, resulting in a comfortable and hydrating formula with a smooth and creamy finish.

Limitless Lash Mascara

This award-winning mascara is 99% natural and exceeds all expectations from a naturally-derived mascara.

It is built to create extreme yet natural-looking length and volume in a classic black finish. It is tested safe for sensitive eyes and contact lens wearers. At the end of the day, the mascara is easily removed with warm water.

Ilia Beauty Pros & Cons


  • Clean and environment-friendly products
  • High-quality and effective ingredients
  • Products for all ages
  • Available in common beauty stores
  • You can order online from almost anywhere in the world
  • ILIA is working with Pact Collective to recycle and help the environment


  • Pricier than some other brands
  • Some ingredients aren’t considered “clean” or “green”

Is Ilia Beauty Worth It?

True Skin Radiant Priming Serum

Despite its higher than usual price, Ilia is a top-quality makeup brand that is definitely worth trying. It offers makeup with the best possible ingredients that lead to a clean and natural look.

Most of their products can be easily applied with your fingers, making them great on the go.

Not all of their products may be right for you, but you should at least find some that will fit perfectly in your makeup routine, especially if you are a fan of no-fuss and easy-to-apply makeup.

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