Online shopping is quite popular nowadays and the trend isn’t surprising at all. People live super fast and they are extremely busy. Most of us don’t have time to spend hours roaming in shopping centers and casually shopping. That’s why online fashion stores like FWRD (FORWARD) are on the rise.
FWRD is an online fashion store that features premium luxury fashion pieces such as designer apparel, bags, jewelry, and accessories.
In this review, I’ll bring this popular premium fashion online shop to you, list the pros and cons, review some of the most popular fashion pieces, and finally share my opinion on whether it is worth your money.
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The company was founded in 2012 when Elyse Walker launched the online store. Today, FWRD is owned by Revolve Group and features the latest fashion products from leading and emerging premium fashion designers.
Compared to traditional e-commerce businesses, FWRD went a few steps further with its superb customer service and elusive roster of designers – from famous fashion houses to the latest emerging talents.
The brand has a huge fan base of over 1 million followers on Instagram. Many influencers posted about FWRD and Kendall Jenner has become their creative director.
Are they legit? Sure they are.
- Huge variety of garments
- World-famous fashion houses
- Emerging designers
- Free shipping
- Free returns
- Premium fashion items for everyone’s pocket
- International shipping
- A significant number of complaints regarding customer service
FWRD is your next favorite online stop. Everything you need from everyday stylish clothes to dresses, shoes, bags, and accessories. I’ll review some of the most popular pieces from each category to give you a closer look at what FWRD offers.
FWRD Clothing For Women
AGOLDE Pinch Waist High Rise Kick Review
This premium denim is made in Turkey from organic cotton. The 5-pocket design features a zip fly with button closure and intentionally distressed detail at pockets. The product is available in riptide color and 12 sizes (US 23-34).
Pinch Waist High Rise Kick was designed by AGOLDE. Their mission is to raise the bar when it comes to denim by focusing on comfort, premium design, and sustainability. Their studio is based in LA while the luxurious fabrics are being sourced globally.
Driven by environmental consciousness and outstanding quality and individuality, AGOLDE definitely sets some new standards for luxury denim.
ENZA COSTA Laundered Cotton Long Sleeve Review
This lovely 100% cotton top is made in the USA. It features thermal knit fabric that will keep you warm no matter what and tonal ribbed sleeves with thumbholes. The long sleeve top is machine washable and available in graphite heather color and 5 sizes (XS-XL).
This clothing item was designed by Enza Costa, an LA-based designer where all the pieces are consciously handmade from locally knitted fabrics. Enza transforms everyday basics into lightweight blends of fine cotton, cashmere, and silk and her collections focus on the silhouette with cool formalism and casual expression.
NORMA KAMALI Halter Turtleneck Side Slit Dress
Made of 95% poly and 5% spandex with signature jersey fabric, this gorgeous dress features a stretch collar, raw-cut edges, and a plunging scoop back. The dress is available in pewter color and 5 sizes (XS-XL).
Speaking of the designer, Norma Kamali is known for her innovative approach to fashion. She is famous not just for her swim collection but other timeless modern-day clothing pieces of art.
ALIX NYC Eden Dress
Fully line Eden Dress is made of 90% polyamide and 10% elastane. This pull-on dress is made with Ponte fabric in the USA and features a strappy back with sliding beads and it’s fully lined.
The dress comes in black color and is available in 5 sizes (XS-XL).
Designer Alexandra Alvarez (ALIX NYC) launched her first bodysuit collection back in 2014. Her collection features stylish and practical bodysuits crafted from the finest jersey and silk. These wardrobe essentials are designed to shift from a layering piece to the main point of any outfit.
Jackets, T-shirts, sweatshirts, shoes, blazers, and everything else any man could ever need. From world-famous fashion houses such as Balenciaga, Saint Laurent, The North Face, and many others to emerging designers.
FEAR OF GOD Lounge Pant Review
These super comfy lounge made-in-Italy pants are made of 94% cotton and 6% elastane. They feature side slip pockets and an elastic logo waistband and a front Fear Of God leather label. Made with jersey fabric, Lounge Pant is available in black color and 5 sizes (XS-XL)
If you’re looking for a perfect match with your new lounge pants, look no more – FEAR OF GOD
Fear of God is another LA-based brand and it’s founded by Jerry Lorenzo. Lorenzo’s collections feature a mixture of high fashion and street with a focus on the finest materials.
JOHN ELLIOTT Reverse Burn-Out Hoodie Review
Reverse Burn-Out Hoodie is made of 73% cotton and 27% poly. Made in the US and crafted from reverse french terry, this unique hoodie features a drawstring hood and a kangaroo pocket. This piece of clothing was made with two layers of fabric. An inside layer was printed using a pop color and the outer fabric is naturally distressed to reveal the bright inside.
Reverse Burn-Out Hoodie is available in cadet & royal color and in 4 sizes (S-XL/1X).
This type of hoodie goes best with JOHN ELLIOTT Crimson Shorts.
John Elliott focuses on creating functional and modern garments. He is known for his minimalistic approach to luxury and the inspiration for that comes from California where the brand is based.
FWRD Customer Reviews
I’ve checked many online reviews about FWRD and it seems that this brand is a magnet for spammers. E.g, on their official Facebook page, there are dozens of spammy comments about some get-rich-over-night schemes and none of them is related to the brand. On Trustpilot, there are surprisingly few reviews and mostly negative ones because some people are being scammed by other shady websites representing to be FWRD.
To avoid a scam, make sure you’re on the official FWRD website (www.fwrd.com) before putting in your credit card number.
Generally, people are happy with the brand and the customer service. There’s a huge range of clothing, especially for women, and everyone can find a product that suits their budget.
A customer praised FWRD saying that she has been shopping with them since 2012. She is pleased with the fast shipping, the clothes that fit the description, and the outstanding customer service.
Another happy customer says that she has ordered several items and everything was great. She had to do some exchanges and the returns went smoothly.
Speaking of negative comments, if we disregard the spammy and fraudulent ones, most customers complained about customer service, shipping delays, and returns. As far as I can see some shipping-related negative comments were made during the pandemic, and that’s when each one of us experiences some sort of shipping issues.
FWRD Shipping and Returns
FWRD offers free 2-day shipping on all US orders. After picking your clothes and proceeding to checkout all the applicable taxes will be calculated and shown on the review page before you submit your order.
FWRD offers the same-day shipping option for the selected zip codes in the Los Angeles and Orange County areas in Southern California. If you place your order by 12:00 p.m. PST, you will receive it the same day for a flat rate of $50 per order.
Speaking of other options you can go for UPS Next Day Air Saver (delivery next business day by 8pm) which is $24 for the first item and $8 for each additional item up to $50.
There’s UPS Next Day as well. You will receive your order the next business day by 12 pm for a flat rate of $30 for the first item and $10 for each additional item up to $50.
Speaking of returns, FWRD accepts returns within 30 days of purchase. All items must be returned in their original condition for a full refund or an exchange. Since all domestic orders are shipped with a prepaid mailing label all you have to do is simply pack your item and invoice into the return envelope or box. To mail the items you can either drop your package at a UPS location without waiting in line or leave the package off at a location that has a daily UPS pick-up.
Is FWRD Worth It?
FWRD is definitely worth it since this online shop is for everyone. From world-famous fashion houses such as Balenciaga and 700-dollar T-shirts to emerging designers and gorgeous pieces of denim for $150. With such an elusive roster of designers, FWRD managed to bring the e-commerce business to a whole new level.
Even though there are some complaints based on customer service, there is a number of compliments related to CS. Customers are happy with the quick and effortless return process as well as the agent’s assistance. Speaking of pricey items, as I mentioned the variety of clothing and other items is huge in order to suit everyone’s budget. Also, there are often huge sales so you can save hundreds of dollars.
Ready to elevate your look with premium luxury fashion items?
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